The appropriate space and functional planning of commercial outlet and implementation of proper visualisation together with marketing and promotion activities is vital for effective exploitation of commercial spaces, building brand awarness and customers loyalty and in the final result for increased sales.
Visual merchandising is the process going paralely with other network management activities.

The ARSS methodology of implementation merchandising and visual merchandising includes the following steps:

• Data analysis (technical, design and sales data) and determining the needs and company expectations concerning visual merchandising.
• Organization of detailed merchandising surveys through visual and measurement methods to define optimal parameters of planned visual merchandising activisties, including:
  
  • competition analysis,
  • observation and interpretation of consumers buying behaviours, creation of consumer decision tree and selection of effective tools for visual merchandising,
  • definition of customer habits and buying paths, measurement of space, equipment and other forms used to gain customer attention,
  • evaluation of communication patterns and ergonomy in retail outlet.
• Preparation of comprehensive retail outlet's layout, visual merchandising manual and corporate identity manual as basic tools necessary in network management process: 
  
  • preparation of conception of proper marchandising of products,
  • visualisation of the designed interior and architectural project,
  • preparation of comprehensive merchandising and visual merchandising plan,
  • preparation of conception projects of POS and POSM.
• Supervising the implementation process of prepared visual merchandising rules in all outlets in the network.
• Comprehensive training (both open and in-house) concerning application of visual merchandising.