Preparation of detailed marketing and sale strategy for franchising system, particulary consisting of the following activities:

• Preparation of company marketing strategy based on its profile, plans, available and carried out marketing analysis, market research, extensive interviews, etc.
• Definition of rules of organisation and handling company sale and marketing processes.
• Consulting and preparation of sales and marketing plans within the exisiting sales network.
• Consulting and preparation of business processes optimalisation procedures within company sale and marketing departments.
• Preparation of so called sales architecture for the years of the prepared sale and marketing strategy including the following issues:
  • sale and product management,
  • marketing management: price, promotion and distribution strategies; product - function, assortment structure, product life cycle, creation of new needs and utilities, marketing promotion and communication including detailed sales calendar guidlines,
  • customer relationship management, loyalty and sales promotion programmes, etc.,
  • controlling and internal audit of undertaken activities.
• Preparation of all required templates of documents, controlling and measuring forms, etc.