Preparation of the financial models and business plans. Determination of optimal investment outlays and estimation of incomes and costs connected with calculating a real returun on investment for the whole network system, as well as for the individual outlet.

Financial planning is indispensable at each stage of network development. It is especially necessary before the beginning of developing company own outlets as well as franchie outlets as it allowes for exact definition of:

• the investment outlays connected with the organization of the structure dedicated to sales network management,
• the investment outlays connected with designing and implementation of sales plans, marketing and territorial network development,
• revenue forecast from franchising fees and margin imposed on goods nad services sold to franchisees,
• current costs estimation (permanent and variable) resulting from specify and rules of network functioning in order to establish the term of return on investment as well as the source of financing that will be necessary at the beginning of company own network and franchising system implementation,

Conclusions resulting from conducting of financial model verification constitute the base for:

• updating the plans of network activity (company own and network outlets) in yearly and longer period of its planned development,
• essential competence verification of the owners of functioning network outlets as well as potential candidates (franchisees),
• organising of trainings which will equalize the knowledge and experience of the network outlets owners  from selected topics on an economics of functioning of their outlets.