TRAINING FOR A COMPANY STARTING SYSTEM DEVELOPMENT

THE PURPOSE OF THE TRAINING IS TO:

• Familiarize representatives of companies intending to start developing a franchising, agency, or distribution system with the specific conditions of running business activity based on a system.
• Discuss particular stages and the scope of works connected with system development.
• Present the possible chances and threats that a company deciding to run its business through system development may face, and discuss the most common problems that may arise in the cooperation between a franchisor and franchisees.

FORM OF THE TRAINING:

A seven-hour training and consultancy session for 4 to 6 participants, including:

1. A lecture on the conditions and rules of cooperation in franchising systems, illustrated with examples of companies operating on the Polish market.
2. Detailed information about the particular stages of franchising system’s development.
3. Discussion on the construction of a franchising system’s business model.
4. Individual consulting for training participants on subjects included in the training’s scope.

TRAINING PARTICIPANTS RECEIVE:

1. training materials in electronic form,
2. a model of a franchising contract, together with the table of contents,
3. the table of contents of an operational manual,
4. The European Code of Ethics for Franchising.

DETAILED PROGRAM OF THE TRAINING

• examination of franchising systems’ market in Poland,
• what franchising is and how it differs from other forms of business activity,
• what requirements a company deciding to create a franchising system has to meet,
• chances and threats for a company deciding to develop through the sale of licenses,
• preparation of a franchising system’s business concept,
• the contents of a franchise package (the contract, the operational manual, the business model),
• rights and obligations of the parties to a franchise contract – practical aspects of cooperation within the framework of franchise agreements,
• contents of an operational manual,
• pilot outlets and their importance for the development of a franchising system,
• the business model of the franchisor’s company and the franchisee’s outlet,
• what requirements a candidate for a franchisee has to meet (candidate’s profile) and recruitment methods,
• franchising system’s marketing (methods of selling franchises),
• most common cases of conflicts in cooperation within franchising systems and their causes